These are our people.

In the world of renovations and home improvements, we've noticed a struggle shared by many: finding a product and service that meets all the needs—affordable, customizable, and stress-free. Swede & Simple was born from a simple goal: to make affordable products more accessible to everyone. Our journey is driven by a genuine desire to make a positive difference in the lives of our customers. We understand the importance of creating spaces that feel like home, without breaking the bank or sacrificing quality. At Swede & Simple, authenticity is at the core of everything we do. We're not here to sell products; we're here to build relationships, provide solutions, and ensure that every customer feels valued and heard.

Liana Valentine

LIANA VALENTINE, OWNER/DESIGNER

I bring a unique background of education, experience, and passion to cabinet design. As a BCIT honours alumna in Business Management with an extensive background in HR Management, I bring a people-focused approach to finding the right solution for every client. My experience as an IKEA® Kitchens Team Lead, combined with over 20 years of experience in renovations, gives me insider knowledge of IKEA® products and a first-hand understanding of the challenges of renovations. My passion is making every space work for clients within a modest budget.

Ally Benedet

ALLY BENEDET, OWNER/DESIGNER

I'm proud to come from a family with a strong background in trades. My father's work in home building inspired me to join his team, at Benedet Homes, where I had the fortune of working alongside my family and learning valuable on-site experience. Through this experience, I was introduced to the world of kitchen cabinet design where I spent time learning the ins and outs of creating meaningful and functional spaces. Having grown up around construction and renovation, I've gained a unique insight into this world and see potential in every project, no matter how small.

Jaine Hillier

JAINE HILLIER, BRAND/WEB DESIGNER

I'm a recent graduate of UBC Okanagan, where I graduated at the top of my class with a Bachelor of Media Studies and a minor in psychology.  I've always had a passion for making things beautiful, yet functional. I'm thrilled to bring that into my work here at Swede & Simple. I thrive on hard work and am known for my detail-oriented approach and commitment to high standards. I’m honoured to be a part of Swede & Simple’s beginnings and cannot wait to help them grow their business. I love to work with a variety of clients, so please reach out to the Swede & Simple team if you’d like to get in touch!